CINCINNATI-BASED ENTERTAINMENT ICON TAPS HOLLAND ADVERTISING AS ITS AGENCY OF RECORD

CINCINNATI — Jeff Ruby Culinary Entertainment, Inc. has selected Holland Advertising as it’s advertising agency-of-record.  The downtown-based firm will help unify the stable of Ruby’s growing brands as well as position the company for future growth.

“Holland presented us with powerful strategic insights right out of the box,” says Kevin Maguire, Vice President of Operations for JRCE.  “They were able to quickly define and carve out a very distinct position for us, one that not only gives us a competitive advantage, but more important, uniquely reflects our core brand value system. The approach is dynamic, smart and highly creative.”

Ben Stallard, Holland’s VP Strategic Development, believes the agency’s 70 years of experience, coupled with strategically-driven creative, is why the agency earned the business.  “Jeff Ruby has built an incredibly strong house of brands.  It’s energizing to work with a group that categorically lives its brand day in and day out as fully as they do.  Our challenge is to corral that success and enthusiasm and stake out a bit of competitive whitespace, elevate the “Jeff Ruby Experience” and leverage it across the entire platform of brands.  We’re honored they’ve trusted this important initiative to us.”

Mark Holland, Partner at Holland Advertising, couldn’t be happier to be working with Jeff Ruby.  “This is a great opportunity for two great Cincinnati businesses with a long history to work together,” he says.  “Working with a world-class restaurateur is a great way to showcase our strategic thinking, creative talent and targeted media capabilities that makes Holland a great fit.”

About Jeff Ruby Culinary Entertainment

Starting in 1981 with the opening of The Precinct, Jeff Ruby Culinary Entertainment has won numerous awards, most recently noted in the Zagat America’s Top Restaurants, for both the downtown Jeff Ruby’s Steakhouse and the premier Carlo and Johnny; rating them higher than any steakhouse in New York, Chicago or L.A.  Whether you’re having world-class steaks at Jeff Ruby’s Steakhouse, or the fresh, innovative seafood at their casual Tropicana at Newport on the Levee, you’re guaranteed a great meal.  With six tri-state area restaurants and Jeff Ruby’s Steakhouse in Louisville, Jeff Rub Culinary Entertainment continues to be the first choice for the discriminating diner.